What is ETI?

Elastic Therapy Inc. is a private manufacture company that makes medical compression hosiery for people with venous disorders. They make all different types of hosier that go from knee high, thigh high, and pantyhose high. The compression hosiery is to help with blood flow and circulation. At the front of the building is the offices and in the back is the factory and machines where all the different types of hosiery are made. All of the hosiery is made with different compression levels going from 15 all the way to 40. The gentleman I work with is David Stubbs who is Director of Marketing. This summer I will be working on a strategic marketing plan for a new product.

A New Beginning

On June 16 2010 I went to Elastic Therapy Inc. for an interview to be an intern. At the end of the meeting I found out that I was accepted for the position and would be starting full time Monday. That Friday I went to a social marketing boot camp to learn about how to use Facebook, youtube, twitter, and linkden to help a company succeed. ETI is private company that manufactures its own medical compression dress socks for men and women along with compression hosiery for various Venus disorders. On Monday I arrived at work and met with David Stubbs, the gentleman I would be working with, on the new project they had in mind. The project was to promote, market, and get the word out about their new product. That new product was a graduated compression sock and sleeve that would be used my runners, cyclist, and tri-athletes to help with performance and recovery. Plans for the future would be to get the socks and sleeves into team sports such as soccer, baseball, football, etc. For my first week of work I was to familiarize myself with what exactly graduated compression was and what our competitors had to offer in comparison to our sock and sleeve. Along with that I made an excel sheet of the prices our competitors offered their sock and sleeve at to get and idea at what price rang we would offer our two products. Throughout the week I also looked into finding running, cycling and triathlon shops in NC that we would be able to get our product into. I also looked into finding all the possible running, cycling, and triathlon clubs in NC to possibly test out product and spread the news about it via by word or mouth. All of which I made into excel sheets for later reference. Along with looking up this information and making excel sheets I looked into companies that put on cycling, running, or triathlon events and possible getting a booth to promote the sock and sleeve at events to inform the athletes. Some additional information I looked into was running, cycling, and triathlon magazines to possible get advertisement space in for the sock and sleeve. So as you can see for my first week on the job I spent a lot of time looking up and researching information on the Internet and putting that information into excel sheets to make easier and for later use. I will unfortunately be off the next week and half as I have to go home and get my wisdom teeth out and wont return to work till July 12 because ETI is closed the following week after 4Th of July. Look forward to my next blog and what new information I found.